I have learned a lot of lessons in the almost two years that I have been running my business and perhaps the biggest is that it is so, so important to only work with our ideal clients. Keeping in mind that one person’s unideal client is another’s ideal client means that there should be enough ideal clients out there for each of us. Finding them will be the key. I am very, very thankful for the ideal clients that I have been working with each and every day. (That’s not to say that I haven’t worked with some unideal clients along the way).

Perhaps the most important thing we forget to look at when we describe the behavioral characteristics of our ideal client is how they treat us. We tend to overlook a lot of a person’s flaws when they are going out of their way to be kind to us, but when the opposite is true, their flaws seem to become very hard to miss. Some of the biggest factors that make an ideal client ideal are:

- they pay on time
- they compliment us
- they treat us as an equal
- they appreciate us

When our client’s go out of their way to treat us well, we are likely to work with them even if they don’t fit our “ideal” 100%. However, if the opposite is true and they are not treating us as well, every minute we spend working with them will be less than pleasant.

Make sure that when describing your ideal client, the very first thing that you use to describe them is this sentence … “My ideal client appreciates me for who I am, what I do for them and how I do it. This is reflected in the facts that they pay me on time, respect my boundaries and never forget to tell others about me!”

So thank you to all my clients for allowing me to say that about each and every one of you!!