What exactly does that phrase mean and how does “a buzz” affect your business? When I first started my Virtual Assistant business I was lucky if people actually knew what a Virtual Assistant was. As I introduced myself and my business I was met with a number of blank stares. Slowly and persistently I have begun to “create a buzz” about myself, my business and the Virtual Assistant industry as a whole.

How, you ask was I able to do that? The biggest way was through education and repetition. I gave myself and my business every possible opportunity to talk about ourselves, what a Virtual Assistant was and why someone needed me. Networking events, writing articles and getting my clients talking too, were just some of the ways that I started to get people talking. I made sure that I always, always provided excellent service to my clients and offered the ability to be a “one-stop” shop for all their administrative and bookkeeping needs. It was by being able to do this that I began to set myself aside from other Virtual Assistants. My clients began to realize that even if I couldn’t provide a particular service for them I would go out of my way to find someone that could help them. My own Unique Selling Proposition was that “I could do anything an in-house secretary could do except make the morning coffee”. I truly became their “one-stop” shop not only for administrative and bookkeeping needs, but also for anything and everything business related.

I am pleased to say that all of this hard work has paid off. More and more as I introduce myself and my business, I am being met with nods and smiles and those blank stares are becoming fewer and farther between.

So what are you doing to create a buzz about your business?